You don’t need any more motivational cheerleading, mindset tricks, or cookie cutter advice

What you need is a real way to unlock your best self

Regain your highest levels of clarity, energy, and focus using a proven science backed process

October 11th-14th, Oceanside, CA

Lock in Your Spot - Only 5 Seats left
Maximize Your Performance
Activate Your Peak State
Transform Your Results

Are You Living in Survival State or Executive State?

There Are Only Two States Your Brain is Ever In. The reactive survival state, or your high performing executive state.

And research shows that for 70% of your adult life, the part of your brain that can give you your highest levels of creativity, innovation and performance is actually turned OFF.

Everything you need to break through to the next level of growth comes from being in that executive state on a more moment to moment basis. That’s because it’s only in this executive state that your critical thinking skills, problem solving skills, and creativity turns on in your brain.

Due to the amount of uncertainty and risks that high-performing entrepreneurs have to navigate through on a daily basis, it often triggers the brain's reactive survival state. As a result, we have found this to be the root cause of many entrepreneurs being bogged down by stress, anxiety, and overwhelm.

Join us from October 11th-14th at a beautiful Oceanfront Property in Oceanside, CA for you to unlock your most special abilities

Photos of the venue property

Why Don’t Most High Performing Leaders Feel Successful?


It’s not because of the stress, uncertainty or confusion, it’s how you’ve trained your brain to react to those things on a daily basis.

It’s time to discover a special new approach.

You’ll experience a powerful process that helps you regain your highest levels of clarity, energy and focus for both you and your business.

Meet Dr. Eugene K. Choi

The most heartbreaking moment for Dr. Eugene was when he discovered that 80% of people from all around the world reported hating their work when surveyed anonymously. And 1 in 6 Americans are on some form of psychiatric medication, with antidepressants being the most prescribed drug. This was extremely disturbing because it meant many people aren’t just disengaged with the work they do, but with their lives in general.

That’s why Dr. Eugene left behind a successful career in healthcare to dedicate his life to show heart-driven entrepreneurs how to fully unlock their own potential using neuroscience and technology. He firmly believes that every individual has a special contribution that only they can make and his mission is to show them the science on how to unleash their unique gifts and talents to the world. As a Certified Transformational Mindset Coach and a board-certified clinical pharmacist, he is on a mission to help talented heart-driven leaders operate at their highest levels of performance, intelligence, and communication.

Dr. Eugene’s expertise in audience growth has resulted in him:

  • Generating over 8 million views on his online articles
  • Over 23 million views on his short films
  • Worked directly with over 200 entrepreneurs in the last two years alone to help them grow their businesses and generate more revenue and impact
  • Trained over 1000 heart driven leaders on how to use basic neuroscience to optimize their brain performance and make their best decisions

These experiences have proven critical in helping clients produce tangible results in both business and in life. With a background in clinical pharmacy, neuroscience, and business coaching, his unique science-backed process along with the use of groundbreaking technology helps entrepreneurs figure out how to dramatically improve performance, innovate dynamic solutions, and achieve their goals.

This Mastermind Event is for you if…

  • You have tried other coaching and training programs and nothing worked
  • No matter how much you accomplish, you never feel satisfied
  • You’re sick of all the cliche messages you hear in personal development content
  • You are a mission-driven leader, coach, or entrepreneur that intuitively feels that there is a next level for you to enter into but not sure on how to do so.
  • You are committed to learning the skills to tapping into your unique talents and gifts that empower you to activate your highest levels of intelligence, creativity, and performance.
  • You’re still challenged on how to turn your whole array of thoughts, ideas and expertise into a message you can communicate that people clearly understand and resonate with.
  • You want to learn all the “secrets” that all successful leaders understand that generate a high level of impact on the people they serve.

Who will be attending the Mastermind Event?

This is an event for entrepreneurs who care deeply about maximizing the impact they make, being a catalyst for growth to those around them, and committed to learning how to gain the personal clarity they need to do so most effectively.

People who will be attending the Unlocked Mastermind include:

  • Social Impact Influencers
  • World-class coaches
  • 7-figure business owners
  • Performance experts

Three Things You Will Unlock At This Mastermind Event

Unlock Your Gifts

Learn the science backed method to rewire your brain to uncover what your unique strengths are

Unlock Your Performance

Learn how to use neuroscience to significantly improve your critical thinking, decision making, and revenue generation skills.

Unlock Your Business

Receive transformational coaching that maximizes your brain performance that will help you achieve your biggest goals.

Day 1: Unlock Your Gifts

Dr. Eugene will give his signature executive state training that shows you the key to:

  • Identifying your unique gifts and talents
  • Finding the personal clarity you need for both you and your business
  • Developing the skill to turn on your executive state at will

Day 2: Unlock Your Performance

Through a series of science backed coaching sessions along with implementing technology that measures your brain’s state, you will essentially rewire your brain and accomplish the following:


  • Learn the skills to activate the brain’s executive state at will for you to uncover the solutions and opportunities around you.
  • Implement a process of ideation and innovation in order to develop a promising action plan to reach the next stage of revenue generation.
  • Learn how to use neuroscience principles and advanced technology that improves your performance.
  • Discover the techniques that permanently shift the way you think in order to operate at a higher level of performance.
  • Activate your brain’s executive state at will so you have crystal clear clarity around what your core mission is, how to resolve any personal blocks, and actually having a consistent baseline of feeling better.
  • Receive personal training on how to uninstall the mental programs that have been keeping you stuck.

Day 3: Unlock Your Business

Once trained on how to activate your executive state, this enables your brain to find the clarity around how to make the best decisions for your business. We will be implementing our training from Day 2 and apply it to your business to accomplish the following:


  • Identify the three most important foundations for your business growth.
  • Learn the powerful mental process to uncovering the one biggest thing that’s hurting your business and solve the issue.
  • Our signature DESTINY framework that shows you how to turn more strangers into clients.
  • How to develop your core branding and messaging that attracts more clients.
  • The little-known yet powerful 4 step framework to creating viral content from scratch.
  • Three core foundations every business needs that you may be missing out on.

Day 4: Unleash Your Highest Potential

We will be checking out by 10:00 AM PST at the property. You will be receiving a special farewell gift to help you build the credibility of your brand even one step further. By the end of this event, you will walk away with the following:

  • Confidence on the exact step-by-step neurological process to tuning into your executive state to identify your best opportunities and solutions whenever you feel stuck.
  • A clear-cut action plan for your business on what steps to take right now to start significantly growing your revenue and impact.
  • Get true clarity around what you are capable of after removing the things that may have been blocking you for your entire life.

Details of the Unlocked Mastermind

Dates: Monday evening - Thursday morning October 11th-14th
Location: Oceanside, CA
Meals covered from Monday evening to Thursday morning (All prepared by on-site private chef)
Lodging in your own private bedroom will be included

Glimpse of Bonus Fireside Chats With Attendees

Why making money is killing Your business (And what to do about it)

Michelle Cooper

During this session, Michelle will reveal the little-known counterintuitive approach that all successful and impactful leaders implement. She is the founder of Alchemy Accounting & Bookkeeping – an established, 7-figure business, and has personally coached hundreds of entrepreneurs on mindset and strategy. Today, Michelle supports the growth of her clients’ businesses with real strategic planning while also addressing the mindset issues that arise with growth, in order to bust through and rise up to levels they never dreamed possible. Through her extensive experience with coaching so many entrepreneurs, she has discovered that the ones who generate explosive growth don’t just focus on what to think about business and impact, but how to think about it.

How to make massive impact with your content

Josh Jackson & Jenine Pastores

By the end of this exclusive training, you will walk away with your own transformative content ideas that are unique to you so that you can significantly grow your impact. Even if it’s from scratch. Josh & Jenine are the creators of the hit web comic, Tubby Nugget. They’re on a mission to help improve the mental health through their wholesome and encouraging content that has grown to over 500K followers in the last two years and over 700K followers on Tiktok in the span of two months.

The secret to conducting transformational conversations

Kevin Yee

In this powerful interactive workshop, Kevin will reveal what exactly he has learned about how you can converse about your mission and business in a way that not only generates clients, but also transforms their life for the better. Kevin has proven that sales conversations can be effective AND authentic. He has worked in sales with some of the top influencers like Russell Brunson, Tai Lopez, Scott Oldford and Terry Rice just to name a few and has mastered the skill of authentic sales conversations that not only gets a potential client to say yes to working with you, but most importantly, being able to communicate in a powerful way that gets people to commit to what they need the most for themselves. He has sold services that have amounted to over 10 million dollars in revenue to date.

Bonus Performance Enhancing Technology

One of the most disappointing experiences is when you go to an event and get inspired and excited only to come home to the same environment and lost steam. When the adrenaline wears off, you’re often back to your usual unhelpful habits that keep you stressed, anxious, and unproductive.

That’s why Dr. Eugene implements the use of game-changing technologies that get you into your executive state, which helps you maintain your highest levels of clarity, focus and energy on a more moment-to-moment basis.

We will include the two following performance-boosting products with your ticket:

Muse Headband ($299 Value)

This headband is a wearable EEG (Electroencephalogram), which scans your brain to give you live feedback in order to train you to stay in an executive state on a more moment to moment basis. You wear it during a meditation session and it will signal to you whenever you are in your suppressive survival state so that you begin to develop the skills to shift yourself into your powerful executive state at will

Biostrap ($249 Value)

This wearable wrist device provides clinical-grade data to watch your brain, body, health, wellness, sleep and more in order to identify what can be improved in order to increase your time in an executive state. We specifically monitor your Heart Rate Variability (HRV) to get baseline data on how often your brain and body are in a survival state and what to do to improve it.

Dr. Eugene will provide you with training on how to use these devices on a 1:1 call prior to the time leading up to the event

What Others Are Saying About Dr. Eugene

"I've worked with Eugene and let me say this guy knows his stuff when it comes to helping people achieve higher performance and elevating your mindset. I'm so glad he’s finally sharing his expertise with the world."

- Mike Kim, USA Today & Wall St. Journal Bestselling Author, You Are The Brand

"What Eugene brings to his presentations are a combination of cutting-edge brain science and personal compassionate care - it really is the hidden key to performing as your best and highest self, in the moments where it matters the most..and that's how life really gets better."

-Danny Iny, CEO of Mirasee

"It's been such a joy seeing the impact of the eye-opening content that Eugene brings to the table - And he presents it in a way that creates real tangible results for people. It takes personal development to a whole new level. If you're looking for an experience that is both powerful and transformative, then be sure to bring him in."

-Teddy Zee, Executive Producer of The Pursuit of Happyness

Investment Details
  • $3500 per ticket
  • Dates: October 11th-14th
  • Seats are limited to 11 attendees
  • All sales are final. In the event of an emergency that prevents you from attending, a credit will be applied for future events or private coaching services

Frequently Asked Questions